Scotland Critical Fundraising Report
The Critical Fundraising Report for Ireland was published in July 2017 – launching at the Ask Direct Summer School. It contains seven essays exploring contemporary issues in Irish fundraising and makes 29 recommendations.​​
Issues tackled
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The fundraising profession in Ireland
Colin Skehan (Merchants Quay Ireland)
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Low levels of philanthropy and other forms of public giving
Gabrielle Murphy (Purplegrass Consulting)
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Implications of GDPR for Irish fundraising
Damian O’Broin (Ask Direct)
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Fundraising and financial regulation in Ireland
Bruce Clark (ActionAid Ireland)
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Media relations and public perception of giving
Aoife Garvey (Concern Worldwide)
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Lack of evidence and research about Irish fundraising and giving
Séamus O’Conghaile (Merchants Quay Ireland)
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A crowded sector and the risk of market saturation
Simon Scriver (fundraising consultant and trainer).
Recommendations
Recommendations include:
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Establish a professional body specifically for fundraisers, as exists elsewhere, as a useful step toward increasing professional autonomy.
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Research career opportunities and bottlenecks to understanding how and why people leave the sector
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Learn from the social enterprise sector in terms of demonstrating and reporting the impact of donors’ gifts.
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More research data on the effectiveness of major gift initiatives is needed.
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The fundraising sector should engage with the Data Protection Commissioner to produce an agreed code of practice for charities that cements legitimate interest as a basis for direct marketing.
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Charities should invest in appropriate training for all relevant staff to ensure they understand GDPR and can manage and implement new regulations, policies and procedures.
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The law needs to be updated to prevent charities from availing of the exemption under the Companies Act, which allows them to produce abridged accounts. Ultimately, Charity-SORP needs to become a legal requirement for charities, with requirements proportionate to size.
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Establish a programme to benchmark nonprofits’ fundraising performances to produce better metrics and insight.
More information
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Download the Critical Fundraising (Ireland) Report.